Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

wine experience Martin Wippel Riegersburg  | © Der Ferder
  • Riegersburg

Wine experience Martin Wippel

Culinary delights and wine enjoyment await you at the Wippel family business. Additionally incorporated in the wine...
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2402 | © Slow Food Österreich, Mara Hohla
  • Edelsbach

Weinhof & Buschenschank Krenn.49

We do what we love. With this attitude, we make wine and are hosts. The cellar and kitchen are stages of this passion...
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fromagery Riegersburg  | © Bernhard Gruber
  • Riegersburg

The Cheese Artist - Fromagerie zu Riegersburg

Austria's first cheese art and maturation manufactory. Here cheese is ripened to bloom and refined. Let yourself be...
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Tree press | © Weinbau Wurzinger
  • Bad Gleichenberg

Weinbau Wurzinger

We make wine. With the tree press, dedication and great respect for nature. At Frauenberg in Bad Gleichenberg, we...
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Family Kirchengast | © Bio-Obsthof Kirchengast
  • Riegersburg

Organic fruit farm Kirchengast, fine distillery and brewery

Fine brandies, unusual liqueurs, craft beers, honeys and fruity treats from organic farming!
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Gottfried Lamprecht, Herrenhof Lamprecht | © Herrenhof Lamprecht
  • Markt Hartmannsdorf

Herrenhof Lamprecht

It was clear to Gottfried Lamprecht that vines had to grow here again: the HERRENHOF in Markt Hartmannsdorf is an old...
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Vulcano Schinkenmanufaktur | © Vulcano Schinkenmanufaktur
  • Feldbach

Vulcano Schinken Welt

Vulcano Ham ManufactoryVulcano ham production is known for its specially matured types of cured ham. Dive into the...
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dasmarkthaus_min-05022022-064
  • Gnas

Das Markthaus

Regional farm products from the immediate surroundings produced by hand and packaged with love.
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Vinothek Klöch
  • Klöch

Wine shop & viticulture museum Klöch

A regional wine shop in the wine-growing region of Klöch with the heart of the wine shop, the Klöcher Traminer, in...
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Weinbau Gollenz 4 | © Weinbau Gollenz
  • Tieschen

Weingut Gollenz

A sip of infinity Winemaker Alois Gollenz makes the incomprehensible tangible.
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Samstagsmarkt am Fehringer Hauptplatz | © Lumikki Photography
  • Fehring

Fehringer Samstagsmarkt

This year's market is once again oriented towards food from farms, with a focus on "local instead of global" in Fehring.
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Eingang Generationenpark Bad Gleichenberg | © Sonnenhaus Grandl/Barbara Neumeister
  • open today
  • Bad Gleichenberg

Generation Park Bad Gleichenberg

Playground, fun park and fitness parcours for all generations at Thermen- & Vulkanland
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Woman with sunglasses driving convertible at dusk through historical old town in Bad Radkersburg
Historic Old Town Bad Radkersburg | © Steirisches Vulkanland | Bernhard Bergmann
Woman with sunglasses and convertible stands in front of the entrance of the experience manufactory "Ruotker's House of Whiskey, Gin & Rum"
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Cycling Brunen Bank Water Hiking Volcano Country Route 66 Year-round Destination Reading Relaxing
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann