Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

weingut-triebl-steirisches-vulkanland-steiermark-w | © Weingut Triebl
  • open today
  • St. Anna/Aigen

Weingut Triebl - Vulkanland Steiermark

The Triebl winery is located in the volcanic region of Styria and is known for its fresh, fruity, high-quality wines....
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DeVin Gin & Bitter - Lisa Bauer | © Theo Lighart
  • Fehring

DeVin Gin&Bitter - Lisa Bauer

DeVin represents youthful recklessness, lostness and self-realization in the form of modern, premium and cleanly...
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Verkauf | © Winzerhof Klöckl
  • Klöch

Winzerhof Klöckl

Great variety and exceptional Traminer
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Gmoarieglhof | © Manuel Schneider
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  • Markt Hartmannsdorf

Gmoarieglhof

Welcome to the realm of must and vinegar, where since now also happy chickens lay colorful eggs.
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Dominik | © Einfach Fitz die Zuckerbäcker, Sissi Furgler
  • Bad Gleichenberg

Simply Fitz - The confectioner

Look forward to fresh tartlets, macarons, chocolates, delicious ice cream sundaes and delicious breakfast dishes every...
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Familie Ulrich | © @Strasser
  • open today
  • St. Anna/Aigen

Weinhof Ulrich

"The quality of the wines grows in the vineyard," says Rupert Ulrich. This is also reflected in the unmistakable...
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the Thaller's
  • Söchau

Wine castle Thaller

High above Maierhofen lies the Thaller family's wine castle, surrounded by vineyards and blossoming gardens. As a...
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Tree press | © Weinbau Wurzinger
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  • Bad Gleichenberg

Weinbau Wurzinger

We make wine. With the tree press, dedication and great respect for nature. At Frauenberg in Bad Gleichenberg, we...
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Die Wilden Schwestern. | © Wilde Schwestern
  • Bad Gleichenberg

Gleichenberger Kellerstüberl

Food. Drink. Enjoyment in the "Wild Sisters" gourmet restaurant.
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Verkaufsladen | © Familie Auer
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  • Kapfenstein

Apfelhof Auer

A family business in the middle of Kapfenstein in Thermen- & Vulkanland Steiermark for all apple lovers! Family...
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Lava Bräu-Verkostung in der Brauerei Lava Bräu | © Lava Bräu
  • Feldbach

Lava Bräu - Brau- und Whiskymanufaktur

With the Lava Bräu brewery, a new star appeared in the beer sky in 2002. The guided tours are a journey through the...
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Seppi zwischen den Holzfässern im Keller | © Obsthof Neumeister, Josef Neumeister
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  • Straden

Obsthof Neumeister

The Neumeister family began their noble brandy history with a communal boiler in the garage in Straden.
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Woman with sunglasses driving convertible at dusk through historical old town in Bad Radkersburg
Historic Old Town Bad Radkersburg | © Steirisches Vulkanland | Bernhard Bergmann
Woman with sunglasses and convertible stands in front of the entrance of the experience manufactory "Ruotker's House of Whiskey, Gin & Rum"
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Cycling Brunen Bank Water Hiking Volcano Country Route 66 Year-round Destination Reading Relaxing
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann