Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann Vulkanland Route 66 - The Road of the Love of Life | © Steirisches Vulkanland | Bernhard Bergmann
The road that leads you to zest for life in the Thermen- & Vulkanland

the Vulkanland Route 66

Running straight across much of the USA, crossing vast, endless expanses, Route 66 is one of the most famous highways in the world. Over in Austria, its namesake in the Thermen- & Vulkanland rolls past an incredible wealth of culinary and artisan highlights.

Packed along the 80 km route or situated just off it are all sorts of interactive factories and authentic family-run businesses where visitors can sample the wares, spend a few hours, and take home some souvenirs. 

On Route 66, everything is geared towards gourmet pleasure in the truest sense of the word. Every kilometre reveals new attractions in a seemingly endless landscape of culinary adventure:

Well-known gourmet stops, such as the Zotter Chocolate Adventure World, the Fromagerie (Austria’s first cheese art and ripening factory), Gölles (a factory for fine brandies and vinegars), the Vulcano Schinkenmanufaktur (ham factory) or even the Berghofermühle (flour mill) in Fehring, to name but a few. 

It’s also well worth exploring smaller producers who specialise in niche products, for example Kober organic chokeberry farm, Koller pumpkin farm and workshop, Maika coffee roasting house, or the exciting Vulkanland snail farm.  

But perhaps it’s big-style regional food shopping you’re after? Once again Route 66 offers a vast selection – there’s the Bauernstadl food hall in Feldbach with products from over 200 different suppliers, the Greislerei Merin in Straden, or even the Murkostladen in Mureck, which spans 170 m² and features over 3,000 hand-picked suppliers. 

Discovering wine in a wine wonderland: You simply can’t avoid wine on Route 66. Winegrowers with vineyards big and small are scattered across the entire Thermen- & Vulkanland. There’s a fine drop of red or white or even sparkling wine to try around every corner. Wine lovers absolutely mustn’t miss a visit to the Gesamtsteirische Vinothek, which stocks 220 wines from a whole host of winegrowers.

Recharge your batteries along the Vulkanland Route 66 | © Steirisches Vulkanland | Bernhard Bergmann

The culinary road that leads to zest for life

There are 15 certified shopping experiences located along Route 66, featuring exclusively regional products. Visitors can also look forward to 33 certified manufacturing experiences, where owners actively encourage visitors to try their products following a tour of the production sites.

Culinary delights close enough to taste!

Route 66 is celebrated for its wealth of interactive factories – probably the highest density in the world! Countless culinary factories are only too pleased to open their doors and let you be a part of these regional specialities. Look – Try – Love!

Maitz Kaffeerösterei | © Maitz Kaffeerösterei
  • open today
  • St. Anna/Aigen

Maitz - Kaffeerösterei

There is a coffee roasting plant in Frutten-Gießelsdorf. For the Maitz family, this is the first step towards their...
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Imkerei und Bauernladen Rauch | © Imkerei und Bauernladen Rauch
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  • Feldbach

Imkerei und Bauernladen Rauch

Honey makes life sweet! Experience diversity of varieties in the farm store: Forest, chestnut, lime blossom, flower,...
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Fröhlich Produkte | © Ewald Fröhlich
  • Halbenrain

Reishof SO-Fröhlich

Reishof Fröhlich, the origin of Styrian RICE
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Familie Krispel | © Jean Van Luelik Photographer
  • open today
  • Straden

Genussgut Krispel - Erlebniswelt Wirtschaft

The Krispel Gourmet Estate in the Thermal & Volcanic Country is a total experience for all the senses: Take plenty...
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Tree press | © Weinbau Wurzinger
  • open today
  • Bad Gleichenberg

Weinbau Wurzinger

We make wine. With the tree press, dedication and great respect for nature. At Frauenberg in Bad Gleichenberg, we...
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Verkauf | © Winzerhof Klöckl
  • Klöch

Winzerhof Klöckl

Great variety and exceptional Traminer
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Weinbau Gollenz 4 | © Weinbau Gollenz
  • open today
  • Tieschen

Weingut Gollenz

A sip of infinity Winemaker Alois Gollenz makes the incomprehensible tangible.
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Eingang | © GlaMur- Genuss am Fluss
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  • Halbenrain

GenussHirsch

We are pleased to be able to spoil you with culinary delights.
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urlmueller | © Urlmüllers Paradeis Paradies
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  • Straden

Urlmüllers Paradeis Paradies

Now Styria has his own "tomato king". Family Unger produces many dozens of tomatoes varieties and peppers under the old...
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Kernöl-Verkostung | © Kürbishof Koller
  • Fehring

Kürbishof Koller

In the small, fine pumpkin atelier you dive into the world of pumpkin and taste the innovative delicacies.
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2402 | © Slow Food Österreich, Mara Hohla
  • Edelsbach

Weinhof & Buschenschank Krenn.49

We do what we love. With this attitude, we make wine and are hosts. The cellar and kitchen are stages of this passion...
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Gedeckte Tafel, Schwarze Nuss Zimmer | © Werner Krug
  • Ilz

Gasthaus Haberl & Fink´s Delikatessen

Hans Peter Fink combines traditional inn culture with creative ideas. He is assisted by qualified sommelier Mario...
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die vulkanland route 66

The Vulkanland Route 66 - the official video!

90 "Lebenslustzeichen"

Besides the countless culinary discoveries, Route 66 also has plenty of art-related experiences to bring to your attention. Around 90 creative “Lebenslustzeichen” (“zest for life signs” that look like information boards) adorn Route 66: something for explorers to admire, to smile at, and even be inspired by. Also in the pipeline are giant gateways, designed to greet visitors as they ride into a land of ‘milk and honey’. The internationally acclaimed staging expert Andreas Stern is responsible for the artistic representation. 

Historic Old Town Bad Radkersburg | © Steirisches Vulkanland | Bernhard Bergmann
Ruotker's House of Whiskey, Gin & Rum" Experience Manufactory | © Steirisches Vulkanland | Bernhard Bergmann
Explore the Vulkanland Route 66 under your own steam while hiking and biking | © Steirisches Vulkanland | Bernhard Bergmann