I am a Murtaler - Alpine Rose

In Latin, the Almrausch is called Rhododendron hirsutum and grows to around 1 metre tall. The evergreen plant blooms at the end of June / beginning of July in bright shades of pink to pink and lends its surroundings a very special charm. Did you know that it is also called lime indicator? This is because it only grows on very calcareous ground and is therefore favoured in the Alps.

Despite its beauty, however, the alpine rose should not be underestimated. It contains andromedotoxin and is therefore highly poisonous. It can cause nausea and vomiting as well as diarrhoea and, if eaten in excess, even seizures and breathing difficulties. It is simply a feast for the eyes and NOT for the palate.

Experience the mountains of the Mur Valley as a place of power and be overwhelmed by the beauty of the alpine flowers. You will be amazed when you are suddenly surprised by the radiant colours.

Erlebnisregion Murtal: "What connects you to the Murtal?"
Almrausch: "We are both simply radiant."

Erlebnisregion Murtal: "When do you feel your heart beating in the Murtal?"
Almrausch: "When I can finally shine in pink bloom. That's only ever a short time. But I really look forward to it every year."

Erlebnisregion Murtal: "Where is your favourite place in the Murtal?"
Almrausch: "An absolute insider tip is the Hauseck in Hohentauern. You can experience an amazing family hike here. But I also feel really at home in the Seetal Alps. Just explore the beautiful region."