| contentDocument |
Pimcore\Model\Document\Page {#2950
#dao: Pimcore\Model\Document\Page\Dao {#4039 …}
#dependencies: null
#__dataVersionTimestamp: 1712555040
#_fulldump: false
#o_dirtyFields: null
-activeDispatchingEvents: []
#fullPathCache: "/de/B2B/Unternehmen"
#id: 7375
#parentId: 5940
#parent: null
#type: "page"
#key: "Unternehmen"
#path: "/steiermark.com/de/B2B/"
#index: 3
#published: true
#creationDate: 1629381040
#modificationDate: 1712555040
#userOwner: 21
#userModification: 19
#properties: [
"cx" => Pimcore\Model\Property {#2945
#dao: null
#name: "cx"
#data: "001944844410551811076:7sddlyl3c9o"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "cx"
data: "001944844410551811076:7sddlyl3c9o"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"demi_config" => Pimcore\Model\Property {#2946
#dao: null
#name: "demi_config"
#data: "6804"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "demi_config"
data: "6804"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"language" => Pimcore\Model\Property {#2947
#dao: null
#name: "language"
#data: "de"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "language"
data: "de"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"region" => Pimcore\Model\Property {#2941
#dao: null
#name: "region"
#data: "324083"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "region"
data: "324083"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"siteConfig" => Pimcore\Model\Property {#2940
#dao: null
#name: "siteConfig"
#data: "29194397"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "siteConfig"
data: "29194397"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"blogPortal" => Pimcore\Model\Property {#2935
#dao: null
#name: "blogPortal"
#data: "3994103"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "blogPortal"
data: "3994103"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_description_characters_length" => Pimcore\Model\Property {#2936
#dao: null
#name: "seo_description_characters_length"
#data: "160"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_description_characters_length"
data: "160"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_separator" => Pimcore\Model\Property {#2937
#dao: null
#name: "seo_separator"
#data: "|"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_separator"
data: "|"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_suffix" => Pimcore\Model\Property {#2938
#dao: null
#name: "seo_suffix"
#data: "steiermark.com"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_suffix"
data: "steiermark.com"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_title_characters_length" => Pimcore\Model\Property {#2934
#dao: null
#name: "seo_title_characters_length"
#data: "65"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_title_characters_length"
data: "65"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"cseSite" => Pimcore\Model\Property {#2933
#dao: null
#name: "cseSite"
#data: "https://www.steiermark.com/de/B2B"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "cseSite"
data: "https://www.steiermark.com/de/B2B"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"footer" => Pimcore\Model\Property {#2931
#dao: null
#name: "footer"
#data: "5955"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "footer"
data: "5955"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"languageRoot" => Pimcore\Model\Property {#2930
#dao: null
#name: "languageRoot"
#data: "2"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "languageRoot"
data: "2"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"navigationRoot" => Pimcore\Model\Property {#2929
#dao: null
#name: "navigationRoot"
#data: "5940"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "navigationRoot"
data: "5940"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"regionOverlay" => Pimcore\Model\Property {#2928
#dao: null
#name: "regionOverlay"
#data: "48"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "regionOverlay"
data: "48"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"searchOverlay" => Pimcore\Model\Property {#2927
#dao: null
#name: "searchOverlay"
#data: "8787"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "searchOverlay"
data: "8787"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"standortPortal" => Pimcore\Model\Property {#2926
#dao: null
#name: "standortPortal"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "standortPortal"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"voucher" => Pimcore\Model\Property {#2925
#dao: null
#name: "voucher"
#data: "https://shop.steiermark.com"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "voucher"
data: "https://shop.steiermark.com"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"contactDocumentForNav" => Pimcore\Model\Property {#2924
#dao: null
#name: "contactDocumentForNav"
#data: "27"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "contactDocumentForNav"
data: "27"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"disableAdditionalServicesNavButton" => Pimcore\Model\Property {#2923
#dao: null
#name: "disableAdditionalServicesNavButton"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "disableAdditionalServicesNavButton"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"hideRegionSlide" => Pimcore\Model\Property {#2922
#dao: null
#name: "hideRegionSlide"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "hideRegionSlide"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noEventNav" => Pimcore\Model\Property {#2921
#dao: null
#name: "noEventNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noEventNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noTourNav" => Pimcore\Model\Property {#2920
#dao: null
#name: "noTourNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noTourNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noWeatherNav" => Pimcore\Model\Property {#2919
#dao: null
#name: "noWeatherNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noWeatherNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noWebcamNav" => Pimcore\Model\Property {#2918
#dao: null
#name: "noWebcamNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noWebcamNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"navigation_accesskey" => Pimcore\Model\Property {#2917
#dao: null
#name: "navigation_accesskey"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_accesskey"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_anchor" => Pimcore\Model\Property {#2916
#dao: null
#name: "navigation_anchor"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_anchor"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_class" => Pimcore\Model\Property {#2915
#dao: null
#name: "navigation_class"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_class"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_exclude" => Pimcore\Model\Property {#2914
#dao: null
#name: "navigation_exclude"
#data: false
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_exclude"
data: false
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_name" => Pimcore\Model\Property {#2913
#dao: null
#name: "navigation_name"
#data: "Das Unternehmen"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_name"
data: "Das Unternehmen"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_parameters" => Pimcore\Model\Property {#2912
#dao: null
#name: "navigation_parameters"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_parameters"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_relation" => Pimcore\Model\Property {#2911
#dao: null
#name: "navigation_relation"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_relation"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_tabindex" => Pimcore\Model\Property {#2910
#dao: null
#name: "navigation_tabindex"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_tabindex"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_target" => Pimcore\Model\Property {#2909
#dao: null
#name: "navigation_target"
#data: null
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_target"
data: null
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_title" => Pimcore\Model\Property {#2908
#dao: null
#name: "navigation_title"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_title"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
]
#children: []
#hasChildren: []
#siblings: []
#hasSiblings: []
#locked: null
#versionCount: 29
#controller: "App\Controller\ContentController::contentAction"
#template: null
#editables: [
"activateNavigation" => Pimcore\Model\Document\Editable\Checkbox {#4046
#dao: null
#config: []
#name: "activateNavigation"
#realName: "activateNavigation"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#value: false
config: []
name: "activateNavigation"
realName: "activateNavigation"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
value: false
}
"content" => Pimcore\Model\Document\Editable\Areablock {#4042
#dao: null
#config: [
"allowed" => [
"demi-event-list"
"demi-event-teaser-grid"
"demi-event-archive"
"demi-infrastructure-list"
"demi-infrastructure-teaser-grid"
"demi-destinationpackage-list"
"demi-house-package-master-self-assign-list"
"demi-house-package-container-list"
"demi-additionalservice-list"
"demi-merch-shop-list"
"portal-engine-teaser-cta"
"portal-engine-statistics"
"portal-engine-wysiwyg"
"portal-engine-teasers"
"media-album"
"media-tile-gallery"
"form-direct-inquiry"
"teaser-tour-row"
"glaciervine-facts"
"media-gallery"
"teaser-offer"
"content-iframe"
"media-img-text-slide-rotating"
"content-accordion"
"teaser-grid"
"content-wysiwyg"
"content-wysiwyg-media"
"teaser-top-offer"
"content-tosc5"
"content-timeline"
"media-logos"
"content-link-list"
"content-social-embed"
"content-quote"
"content-text-slider"
"teaser-experience-slider"
"content-download"
"media-img-text-slide"
"content-html"
"media-video"
"media-video-text-slide"
"teaser-img-slider"
"content-hotspot"
]
"group" => [
"Content" => [
"content-iframe"
"content-accordion"
"content-wysiwyg"
"content-wysiwyg-media"
"content-tosc5"
"content-timeline"
"content-link-list"
"content-social-embed"
"content-quote"
"content-text-slider"
"content-download"
"content-html"
"content-hotspot"
]
"Demi" => [
"demi-event-list"
"demi-event-teaser-grid"
"demi-event-archive"
"demi-infrastructure-list"
"demi-infrastructure-teaser-grid"
"demi-destinationpackage-list"
"demi-house-package-master-self-assign-list"
"demi-house-package-container-list"
"demi-additionalservice-list"
"demi-merch-shop-list"
]
"Form" => [
"form-direct-inquiry"
]
"Glaciervine" => [
"glaciervine-facts"
]
"Media" => [
"media-album"
"media-tile-gallery"
"media-gallery"
"media-img-text-slide-rotating"
"media-logos"
"media-img-text-slide"
"media-video"
"media-video-text-slide"
]
"Portal" => [
"portal-engine-teaser-cta"
"portal-engine-statistics"
"portal-engine-wysiwyg"
"portal-engine-teasers"
]
"Teaser" => [
"teaser-tour-row"
"teaser-offer"
"teaser-grid"
"teaser-top-offer"
"teaser-experience-slider"
"teaser-img-slider"
]
]
"globalParams" => [
"anchorNav" => false
]
"limits" => [
"media-gallery" => 2
"content-timeline" => 1
"content-download" => 1
"content-text-slider" => 3
"media-tile-gallery" => 1
"media-video" => 1
"teaser-img-slider" => 2
"teaser-experience-slider" => 2
"teaser-grid" => 1
"teaser-tour-row" => 1
"teaser-offer" => 3
"teaser-top-offer" => 1
"landingpage-inquiry" => 1
"media-img-text-slide-rotating" => 3
"teaser-list-bus-travel" => 1
"teaser-list-young-styria-accommodation" => 1
"teaser-list-young-styria-infrastructure" => 1
"teaser-list-package" => 1
"teaser-list-convention-partner" => 1
"teaser-list-convention-incentive" => 1
"demi-infrastructure-list" => 1
]
"types" => [
[
"name" => "Demi Event List"
"description" => ""
"type" => "demi-event-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 0
]
[
"name" => "Demi Event Teaser Grid"
"description" => ""
"type" => "demi-event-teaser-grid"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 1
]
[
"name" => "Demi Event Archive"
"description" => ""
"type" => "demi-event-archive"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 2
]
[
"name" => "Demi Infrastructure List"
"description" => ""
"type" => "demi-infrastructure-list"
"icon" => null
"limit" => 1
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 3
]
[
"name" => "Demi Infrastructure Teaser Grid"
"description" => ""
"type" => "demi-infrastructure-teaser-grid"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 4
]
[
"name" => "Demi Destination Package List"
"description" => ""
"type" => "demi-destinationpackage-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 5
]
[
"name" => "Demi House Package Master Self Assign List"
"description" => ""
"type" => "demi-house-package-master-self-assign-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 6
]
[
"name" => "Demi House Package Container List"
"description" => ""
"type" => "demi-house-package-container-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 7
]
[
"name" => "Demi AddtionalService List"
"description" => ""
"type" => "demi-additionalservice-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 8
]
[
"name" => "Demi Merchandise Shop List"
"description" => ""
"type" => "demi-merch-shop-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 9
]
[
"name" => "Teaser CTA"
"description" => ""
"type" => "portal-engine-teaser-cta"
"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/edit_image.svg"
"limit" => null
"needsReload" => true
"hasDialogBoxConfiguration" => false
"sortIndex" => 10
]
[
"name" => "Statistics"
"description" => ""
"type" => "portal-engine-statistics"
"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/bar_chart.svg"
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 11
]
[
"name" => "Wysiwyg"
"description" => ""
"type" => "portal-engine-wysiwyg"
"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/wysiwyg.svg"
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 12
]
[
"name" => "Teasers"
"description" => ""
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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[
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]
[
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[
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[
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[
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]
]
"limit" => 1000000
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]
#name: "content"
#realName: "content"
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#document: Pimcore\Model\Document\Page {#2950}
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]
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#brickTypeUsageCounter: [
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]
config: [
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]
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]
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]
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]
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]
"Portal" => [
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]
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"teaser-top-offer"
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]
]
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]
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]
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[
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[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
"name" => "Demi AddtionalService List"
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]
[
"name" => "Demi Merchandise Shop List"
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
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]
[
"name" => "Img-Text Slide rotating"
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]
[
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]
[
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]
[
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]
[
"name" => "Wysiwyg + Media"
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]
[
"name" => "TopOffer Teaser"
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]
[
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]
[
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]
[
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]
[
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]
[
"name" => "Social Embed"
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]
[
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]
[
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]
[
"name" => "Experience Teaser Slider"
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]
[
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]
[
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]
[
"name" => "HTML"
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]
[
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]
[
"name" => "Video-Text Slide"
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]
[
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]
[
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]
]
"limit" => 1000000
"blockStateStack" => "[{"blocks":[],"indexes":[]}]"
]
name: "content"
realName: "content"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
indices: [
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"key" => "1"
"type" => "teaser-grid"
"hidden" => false
]
]
current: 0
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"hidden" => false
]
blockStarted: false
brickTypeUsageCounter: [
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]
}
"content:1.content" => Pimcore\Model\Document\Editable\Wysiwyg {#4073
#dao: null
#config: []
#name: "content:1.content"
#realName: "content"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
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#inDialogBox: null
-editableDefinitionCollector: null
#text: ""
config: []
name: "content:1.content"
realName: "content"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: ""
}
"content:1.headline" => Pimcore\Model\Document\Editable\Input {#4041
#dao: null
#config: []
#name: "content:1.headline"
#realName: "headline"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
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#inDialogBox: null
-editableDefinitionCollector: null
#text: ""
config: []
name: "content:1.headline"
realName: "headline"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: ""
}
"content:1.leftSideTwoTeasers" => Pimcore\Model\Document\Editable\Checkbox {#4040
#dao: null
#config: []
#name: "content:1.leftSideTwoTeasers"
#realName: "leftSideTwoTeasers"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#value: false
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<p>Steiermark Tourismus ist als Tourismusorganisation des Landes Steiermark für die Durchführung von <a href="/steiermark.com/de/B2B/Service-fuer-Tourismuspartner/Marketing" pimcore_id="7444" pimcore_type="document">Marketingmaßnahmen</a> auf nationalen und internationalen Herkunftsmärkten sowie für die Entwicklung des <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Markencontents</a> zuständig. Seit 1. Jänner 2022 ist Steiermark Tourismus um den neuen Aufgabenbereich <a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a> vergrößert. Ziel der Erweiterung ist es, eine Koordination sowie eine einheitliche Strategie für das regionale Standortmarketing der Steiermark gewährleisten zu können. </p>\n
\n
<p>Das Unternehmen heißt Steirische Tourismus und Standortmarketing GmbH- STG. </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong>Steiermark Tourismus </strong></span></p>\n
\n
<p>Das Unternehmen ist hauptverantwortlich für die Führung und Weiterentwicklung der touristischen <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark" pimcore_id="7376" pimcore_type="document">Marke Steiermark</a>. Die strategische Ausrichtung des Unternehmens wie auch die Führung der Dachmarke erfordern die laufende Beobachtung und Berücksichtigung der gesellschaftlichen Trends sowie der Marktentwicklungen, um auf Veränderungen rasch und adäquat reagieren zu können. </p>\n
\n
<p>Ziel ist es mit passenden Angeboten in den vier <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Erlebnisfelder" pimcore_id="8082" pimcore_type="document">Erlebnisfeldern</a> der vier Landschaftsräume in allen vier Jahreszeiten vor allem zwei definierte <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Zielgruppen</a> zu begeistern und so die Bekanntheit und Begehrtheit der Marke Steiermark zu steigern. </p>\n
\n
<p>Spannung und viel internationale Aufmerksamkeit versprechen darüber hinaus die hochkarätigen Veranstaltungen vom Nightrace in Schladming bis zur Formel 1 am Red Bull Ring.</p>\n
\n
<p><strong>Die vier Erlebnisfelder:</strong> Aktiv sein in der Natur | Der Gesundheit zuliebe | Kulinarik erleben | Neugierig auf Kultur. </p>\n
\n
<p><strong>Die vier Landschaftsräume der Steiermark: </strong>Berge, Almen, Seen & Wälder | Städte & Dörfer | Thermalwasser & Quellwasser | Wein & Gärten. </p>\n
\n
<p>Die <strong>zwei Zielgruppen </strong>nach der Zielgruppen-Segmentation des Sinus-Instituts: Familie Neumaier (adaptiv-pragmatisch) und Ehepaar Eschenbach (liberal-intellektuell).</p>\n
\n
<p>Die in den <strong>vier Erlebnisfeldern entwickelten „<a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Geschaeftsfelder-im-Tourismus/Markenleitprodukte" pimcore_id="8083" pimcore_type="document">Leitprodukte</a>“ </strong>sind das jeweilige Aushängeschild, um so die größte Strahlkraft entwickeln zu können. </p>\n
\n
<p>• Die Wanderroute „Vom Gletscher zum Wein“</p>\n
\n
<p>• Murradweg, Ennsradweg sowie die „Weinland Steiermark Radtour“</p>\n
\n
<p>• „Grünkraft Steiermark“</p>\n
\n
<p>• „Kulturgenuss im Grünen“</p>\n
\n
<p>• Ein kulinarisches Leitprodukt ist in Entstehung.</p>\n
\n
<p><strong>Die Märkte im Marketing:</strong> AT | DE | CZ | HU | PL | NL </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong><a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a></strong></span></p>\n
\n
<p>Den globalen Veränderungen entsprechend (Globalisierung, Fachkräftemangel, Digitalisierung) wird die Sichtbarkeit und die Kommunikationskraft einer Region immer wichtiger. Nur durch eine neue und durchgängige Kommunikationsstrategie kann es gelingen, mehr Fachkräfte, Investoren, Unternehmen, Studenten, Lehrlinge, Journalisten etc. für die Steiermark zu begeistern. Das wesentlich touristisch geprägte Bild wird daher in Zukunft etwa um die Bereiche Wirtschaft und Arbeit, Wissenschaft und Forschung sowie Kultur erweitert.</p>\n
\n
<p>In einem ersten Schritt wurde 2022 die Dachmarke Steiermark erarbeitet. Weitere Projekte sind u.a. <a href="/standort/de/Standortpräsentation" pimcore_id="23907" pimcore_type="document">Standortpräsentationen</a>, <a href="/standort/de/Standortfilm" pimcore_id="23906" pimcore_type="document">Standortfilm</a>, Einbindung der Stakeholder, Erschließung neuer Kommunikationskanäle, Kooperationen oder Employer Branding. </p>\n
\n
<p> </p>\n
"""
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<p>Steiermark Tourismus ist als Tourismusorganisation des Landes Steiermark für die Durchführung von <a href="/steiermark.com/de/B2B/Service-fuer-Tourismuspartner/Marketing" pimcore_id="7444" pimcore_type="document">Marketingmaßnahmen</a> auf nationalen und internationalen Herkunftsmärkten sowie für die Entwicklung des <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Markencontents</a> zuständig. Seit 1. Jänner 2022 ist Steiermark Tourismus um den neuen Aufgabenbereich <a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a> vergrößert. Ziel der Erweiterung ist es, eine Koordination sowie eine einheitliche Strategie für das regionale Standortmarketing der Steiermark gewährleisten zu können. </p>\n
\n
<p>Das Unternehmen heißt Steirische Tourismus und Standortmarketing GmbH- STG. </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong>Steiermark Tourismus </strong></span></p>\n
\n
<p>Das Unternehmen ist hauptverantwortlich für die Führung und Weiterentwicklung der touristischen <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark" pimcore_id="7376" pimcore_type="document">Marke Steiermark</a>. Die strategische Ausrichtung des Unternehmens wie auch die Führung der Dachmarke erfordern die laufende Beobachtung und Berücksichtigung der gesellschaftlichen Trends sowie der Marktentwicklungen, um auf Veränderungen rasch und adäquat reagieren zu können. </p>\n
\n
<p>Ziel ist es mit passenden Angeboten in den vier <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Erlebnisfelder" pimcore_id="8082" pimcore_type="document">Erlebnisfeldern</a> der vier Landschaftsräume in allen vier Jahreszeiten vor allem zwei definierte <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Zielgruppen</a> zu begeistern und so die Bekanntheit und Begehrtheit der Marke Steiermark zu steigern. </p>\n
\n
<p>Spannung und viel internationale Aufmerksamkeit versprechen darüber hinaus die hochkarätigen Veranstaltungen vom Nightrace in Schladming bis zur Formel 1 am Red Bull Ring.</p>\n
\n
<p><strong>Die vier Erlebnisfelder:</strong> Aktiv sein in der Natur | Der Gesundheit zuliebe | Kulinarik erleben | Neugierig auf Kultur. </p>\n
\n
<p><strong>Die vier Landschaftsräume der Steiermark: </strong>Berge, Almen, Seen & Wälder | Städte & Dörfer | Thermalwasser & Quellwasser | Wein & Gärten. </p>\n
\n
<p>Die <strong>zwei Zielgruppen </strong>nach der Zielgruppen-Segmentation des Sinus-Instituts: Familie Neumaier (adaptiv-pragmatisch) und Ehepaar Eschenbach (liberal-intellektuell).</p>\n
\n
<p>Die in den <strong>vier Erlebnisfeldern entwickelten „<a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Geschaeftsfelder-im-Tourismus/Markenleitprodukte" pimcore_id="8083" pimcore_type="document">Leitprodukte</a>“ </strong>sind das jeweilige Aushängeschild, um so die größte Strahlkraft entwickeln zu können. </p>\n
\n
<p>• Die Wanderroute „Vom Gletscher zum Wein“</p>\n
\n
<p>• Murradweg, Ennsradweg sowie die „Weinland Steiermark Radtour“</p>\n
\n
<p>• „Grünkraft Steiermark“</p>\n
\n
<p>• „Kulturgenuss im Grünen“</p>\n
\n
<p>• Ein kulinarisches Leitprodukt ist in Entstehung.</p>\n
\n
<p><strong>Die Märkte im Marketing:</strong> AT | DE | CZ | HU | PL | NL </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong><a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a></strong></span></p>\n
\n
<p>Den globalen Veränderungen entsprechend (Globalisierung, Fachkräftemangel, Digitalisierung) wird die Sichtbarkeit und die Kommunikationskraft einer Region immer wichtiger. Nur durch eine neue und durchgängige Kommunikationsstrategie kann es gelingen, mehr Fachkräfte, Investoren, Unternehmen, Studenten, Lehrlinge, Journalisten etc. für die Steiermark zu begeistern. Das wesentlich touristisch geprägte Bild wird daher in Zukunft etwa um die Bereiche Wirtschaft und Arbeit, Wissenschaft und Forschung sowie Kultur erweitert.</p>\n
\n
<p>In einem ersten Schritt wurde 2022 die Dachmarke Steiermark erarbeitet. Weitere Projekte sind u.a. <a href="/standort/de/Standortpräsentation" pimcore_id="23907" pimcore_type="document">Standortpräsentationen</a>, <a href="/standort/de/Standortfilm" pimcore_id="23906" pimcore_type="document">Standortfilm</a>, Einbindung der Stakeholder, Erschließung neuer Kommunikationskanäle, Kooperationen oder Employer Branding. </p>\n
\n
<p> </p>\n
"""
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name: "hero-countdown-minute"
realName: null
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: null
inherited: false
inDialogBox: null
number: null
}
"hero-countdown-second" => Pimcore\Model\Document\Editable\Numeric {#4124
#dao: null
#config: null
#name: "hero-countdown-second"
#realName: null
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: null
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#number: null
config: null
name: "hero-countdown-second"
realName: null
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: null
inherited: false
inDialogBox: null
number: null
}
"hero-countdown-subtitle" => Pimcore\Model\Document\Editable\Input {#4125
#dao: null
#config: []
#name: "hero-countdown-subtitle"
#realName: "hero-countdown-subtitle"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#text: ""
config: []
name: "hero-countdown-subtitle"
realName: "hero-countdown-subtitle"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: ""
}
"hero-countdown-title" => Pimcore\Model\Document\Editable\Input {#4126
#dao: null
#config: []
#name: "hero-countdown-title"
#realName: "hero-countdown-title"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#text: ""
config: []
name: "hero-countdown-title"
realName: "hero-countdown-title"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: ""
}
"subtitle" => Pimcore\Model\Document\Editable\Input {#4127
#dao: null
#config: []
#name: "subtitle"
#realName: "subtitle"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#text: "Steirische Tourismus und Standortmarketing GmbH- STG"
config: []
name: "subtitle"
realName: "subtitle"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: "Steirische Tourismus und Standortmarketing GmbH- STG"
}
"title" => Pimcore\Model\Document\Editable\Input {#4128
#dao: null
#config: [
"placeholder" => ""
"default" => ""
"htmlspecialchars" => false
]
#name: "title"
#realName: "title"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#text: "Tourismus und Standortmarke"
config: [
"placeholder" => ""
"default" => ""
"htmlspecialchars" => false
]
name: "title"
realName: "title"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: "Tourismus und Standortmarke"
}
"anchorTitle" => Pimcore\Model\Document\Editable\Input {#20179
#dao: null
#config: []
#name: "anchorTitle"
#realName: "anchorTitle"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#text: ""
config: []
name: "anchorTitle"
realName: "anchorTitle"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: ""
}
"content:1.anchorTitle" => Pimcore\Model\Document\Editable\Input {#20338
#dao: null
#config: []
#name: "content:1.anchorTitle"
#realName: "anchorTitle"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#text: ""
config: []
name: "content:1.anchorTitle"
realName: "anchorTitle"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
text: ""
}
]
#versions: null
#contentMasterDocumentId: null
#supportsContentMaster: true
#missingRequiredEditable: null
#staticGeneratorEnabled: null
#staticGeneratorLifetime: null
#inheritedEditables: []
#scheduledTasks: null
-useTargetGroup: null
#title: "Das Unternehmen | Steiermark Tourismus"
#description: "Steiermark Tourismus ist als Tourismusorganisation für das Land Steiermark hauptverantwortlich für die Führung der touristischen Marke Steiermark. Mehr Infos zum Unternehmen."
#metaData: []
#prettyUrl: null
#targetGroupIds: ""
+"____pimcore_cache_item__": "document_7375"
dependencies: null
__dataVersionTimestamp: 1712555040
_fulldump: false
o_dirtyFields: null
fullPathCache: "/de/B2B/Unternehmen"
id: 7375
parentId: 5940
parent: null
type: "page"
key: "Unternehmen"
path: "/steiermark.com/de/B2B/"
index: 3
published: true
creationDate: 1629381040
modificationDate: 1712555040
userOwner: 21
userModification: 19
properties: [
"cx" => Pimcore\Model\Property {#2945}
"demi_config" => Pimcore\Model\Property {#2946}
"language" => Pimcore\Model\Property {#2947}
"region" => Pimcore\Model\Property {#2941}
"siteConfig" => Pimcore\Model\Property {#2940}
"blogPortal" => Pimcore\Model\Property {#2935}
"seo_description_characters_length" => Pimcore\Model\Property {#2936}
"seo_separator" => Pimcore\Model\Property {#2937}
"seo_suffix" => Pimcore\Model\Property {#2938}
"seo_title_characters_length" => Pimcore\Model\Property {#2934}
"cseSite" => Pimcore\Model\Property {#2933}
"footer" => Pimcore\Model\Property {#2931}
"languageRoot" => Pimcore\Model\Property {#2930}
"navigationRoot" => Pimcore\Model\Property {#2929}
"regionOverlay" => Pimcore\Model\Property {#2928}
"searchOverlay" => Pimcore\Model\Property {#2927}
"standortPortal" => Pimcore\Model\Property {#2926}
"voucher" => Pimcore\Model\Property {#2925}
"contactDocumentForNav" => Pimcore\Model\Property {#2924}
"disableAdditionalServicesNavButton" => Pimcore\Model\Property {#2923}
"hideRegionSlide" => Pimcore\Model\Property {#2922}
"noEventNav" => Pimcore\Model\Property {#2921}
"noTourNav" => Pimcore\Model\Property {#2920}
"noWeatherNav" => Pimcore\Model\Property {#2919}
"noWebcamNav" => Pimcore\Model\Property {#2918}
"navigation_accesskey" => Pimcore\Model\Property {#2917}
"navigation_anchor" => Pimcore\Model\Property {#2916}
"navigation_class" => Pimcore\Model\Property {#2915}
"navigation_exclude" => Pimcore\Model\Property {#2914}
"navigation_name" => Pimcore\Model\Property {#2913}
"navigation_parameters" => Pimcore\Model\Property {#2912}
"navigation_relation" => Pimcore\Model\Property {#2911}
"navigation_tabindex" => Pimcore\Model\Property {#2910}
"navigation_target" => Pimcore\Model\Property {#2909}
"navigation_title" => Pimcore\Model\Property {#2908}
]
children: []
hasChildren: []
siblings: []
hasSiblings: []
locked: null
versionCount: 29
controller: "App\Controller\ContentController::contentAction"
template: null
editables: [
"activateNavigation" => Pimcore\Model\Document\Editable\Checkbox {#4046}
"content" => Pimcore\Model\Document\Editable\Areablock {#4042}
"content:1.content" => Pimcore\Model\Document\Editable\Wysiwyg {#4073}
"content:1.headline" => Pimcore\Model\Document\Editable\Input {#4041}
"content:1.leftSideTwoTeasers" => Pimcore\Model\Document\Editable\Checkbox {#4040}
"content:1.removeBadges" => Pimcore\Model\Document\Editable\Checkbox {#4038}
"content:1.subtitle" => Pimcore\Model\Document\Editable\Input {#4037}
"content:1.teaser-1" => Pimcore\Model\Document\Editable\Renderlet {#4036}
"content:1.teaser-2" => Pimcore\Model\Document\Editable\Renderlet {#4111}
"content:1.teaser-3" => Pimcore\Model\Document\Editable\Renderlet {#4112}
"content:1.teaser-4" => Pimcore\Model\Document\Editable\Renderlet {#4115}
"content:1.teaserCount" => Pimcore\Model\Document\Editable\Select {#4110}
"content:1.titleBlockCentered" => Pimcore\Model\Document\Editable\Checkbox {#4107}
"description" => Pimcore\Model\Document\Editable\Wysiwyg {#4114}
"expand" => Pimcore\Model\Document\Editable\Wysiwyg {#4116}
"expandHidden" => Pimcore\Model\Document\Editable\Wysiwyg {#4117}
"hero" => Pimcore\Model\Document\Editable\Image {#4118}
"hero-badge" => Pimcore\Model\Document\Editable\Image {#4119}
"hero-countdown-dates" => Pimcore\Model\Document\Editable\Date {#4120}
"hero-countdown-finished" => Pimcore\Model\Document\Editable\Input {#4121}
"hero-countdown-hour" => Pimcore\Model\Document\Editable\Numeric {#4122}
"hero-countdown-minute" => Pimcore\Model\Document\Editable\Numeric {#4123}
"hero-countdown-second" => Pimcore\Model\Document\Editable\Numeric {#4124}
"hero-countdown-subtitle" => Pimcore\Model\Document\Editable\Input {#4125}
"hero-countdown-title" => Pimcore\Model\Document\Editable\Input {#4126}
"subtitle" => Pimcore\Model\Document\Editable\Input {#4127}
"title" => Pimcore\Model\Document\Editable\Input {#4128}
"anchorTitle" => Pimcore\Model\Document\Editable\Input {#20179}
"content:1.anchorTitle" => Pimcore\Model\Document\Editable\Input {#20338}
]
versions: null
contentMasterDocumentId: null
supportsContentMaster: true
missingRequiredEditable: null
staticGeneratorEnabled: null
staticGeneratorLifetime: null
inheritedEditables: []
scheduledTasks: null
title: "Das Unternehmen | Steiermark Tourismus"
description: "Steiermark Tourismus ist als Tourismusorganisation für das Land Steiermark hauptverantwortlich für die Führung der touristischen Marke Steiermark. Mehr Infos zum Unternehmen."
metaData: []
prettyUrl: null
targetGroupIds: ""
} |
| routeDocument |
Pimcore\Routing\DocumentRoute {#2932
-path: "/de/B2B/Unternehmen"
-host: ""
-schemes: []
-methods: []
-defaults: [
"_locale" => "de"
"_controller" => "App\Controller\ContentController::contentAction"
]
-requirements: []
-options: [
"compiler_class" => "Symfony\Component\Routing\RouteCompiler"
"utf8" => true
]
-condition: ""
-compiled: Symfony\Component\Routing\CompiledRoute {#2902 …}
#document: Pimcore\Model\Document\Page {#2950
#dao: Pimcore\Model\Document\Page\Dao {#4039 …}
#dependencies: null
#__dataVersionTimestamp: 1712555040
#_fulldump: false
#o_dirtyFields: null
-activeDispatchingEvents: []
#fullPathCache: "/de/B2B/Unternehmen"
#id: 7375
#parentId: 5940
#parent: null
#type: "page"
#key: "Unternehmen"
#path: "/steiermark.com/de/B2B/"
#index: 3
#published: true
#creationDate: 1629381040
#modificationDate: 1712555040
#userOwner: 21
#userModification: 19
#properties: [
"cx" => Pimcore\Model\Property {#2945
#dao: null
#name: "cx"
#data: "001944844410551811076:7sddlyl3c9o"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "cx"
data: "001944844410551811076:7sddlyl3c9o"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"demi_config" => Pimcore\Model\Property {#2946
#dao: null
#name: "demi_config"
#data: "6804"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "demi_config"
data: "6804"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"language" => Pimcore\Model\Property {#2947
#dao: null
#name: "language"
#data: "de"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "language"
data: "de"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"region" => Pimcore\Model\Property {#2941
#dao: null
#name: "region"
#data: "324083"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "region"
data: "324083"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"siteConfig" => Pimcore\Model\Property {#2940
#dao: null
#name: "siteConfig"
#data: "29194397"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "siteConfig"
data: "29194397"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"blogPortal" => Pimcore\Model\Property {#2935
#dao: null
#name: "blogPortal"
#data: "3994103"
#type: "object"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "blogPortal"
data: "3994103"
type: "object"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_description_characters_length" => Pimcore\Model\Property {#2936
#dao: null
#name: "seo_description_characters_length"
#data: "160"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_description_characters_length"
data: "160"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_separator" => Pimcore\Model\Property {#2937
#dao: null
#name: "seo_separator"
#data: "|"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_separator"
data: "|"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_suffix" => Pimcore\Model\Property {#2938
#dao: null
#name: "seo_suffix"
#data: "steiermark.com"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_suffix"
data: "steiermark.com"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"seo_title_characters_length" => Pimcore\Model\Property {#2934
#dao: null
#name: "seo_title_characters_length"
#data: "65"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "seo_title_characters_length"
data: "65"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"cseSite" => Pimcore\Model\Property {#2933
#dao: null
#name: "cseSite"
#data: "https://www.steiermark.com/de/B2B"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "cseSite"
data: "https://www.steiermark.com/de/B2B"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"footer" => Pimcore\Model\Property {#2931
#dao: null
#name: "footer"
#data: "5955"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "footer"
data: "5955"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"languageRoot" => Pimcore\Model\Property {#2930
#dao: null
#name: "languageRoot"
#data: "2"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "languageRoot"
data: "2"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"navigationRoot" => Pimcore\Model\Property {#2929
#dao: null
#name: "navigationRoot"
#data: "5940"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "navigationRoot"
data: "5940"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"regionOverlay" => Pimcore\Model\Property {#2928
#dao: null
#name: "regionOverlay"
#data: "48"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "regionOverlay"
data: "48"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"searchOverlay" => Pimcore\Model\Property {#2927
#dao: null
#name: "searchOverlay"
#data: "8787"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "searchOverlay"
data: "8787"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"standortPortal" => Pimcore\Model\Property {#2926
#dao: null
#name: "standortPortal"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "standortPortal"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"voucher" => Pimcore\Model\Property {#2925
#dao: null
#name: "voucher"
#data: "https://shop.steiermark.com"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "voucher"
data: "https://shop.steiermark.com"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"contactDocumentForNav" => Pimcore\Model\Property {#2924
#dao: null
#name: "contactDocumentForNav"
#data: "27"
#type: "document"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "contactDocumentForNav"
data: "27"
type: "document"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"disableAdditionalServicesNavButton" => Pimcore\Model\Property {#2923
#dao: null
#name: "disableAdditionalServicesNavButton"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "disableAdditionalServicesNavButton"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"hideRegionSlide" => Pimcore\Model\Property {#2922
#dao: null
#name: "hideRegionSlide"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "hideRegionSlide"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noEventNav" => Pimcore\Model\Property {#2921
#dao: null
#name: "noEventNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noEventNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noTourNav" => Pimcore\Model\Property {#2920
#dao: null
#name: "noTourNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noTourNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noWeatherNav" => Pimcore\Model\Property {#2919
#dao: null
#name: "noWeatherNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noWeatherNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"noWebcamNav" => Pimcore\Model\Property {#2918
#dao: null
#name: "noWebcamNav"
#data: true
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: true
#inherited: true
name: "noWebcamNav"
data: true
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: true
inherited: true
}
"navigation_accesskey" => Pimcore\Model\Property {#2917
#dao: null
#name: "navigation_accesskey"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_accesskey"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_anchor" => Pimcore\Model\Property {#2916
#dao: null
#name: "navigation_anchor"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_anchor"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_class" => Pimcore\Model\Property {#2915
#dao: null
#name: "navigation_class"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_class"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_exclude" => Pimcore\Model\Property {#2914
#dao: null
#name: "navigation_exclude"
#data: false
#type: "bool"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_exclude"
data: false
type: "bool"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_name" => Pimcore\Model\Property {#2913
#dao: null
#name: "navigation_name"
#data: "Das Unternehmen"
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_name"
data: "Das Unternehmen"
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_parameters" => Pimcore\Model\Property {#2912
#dao: null
#name: "navigation_parameters"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_parameters"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_relation" => Pimcore\Model\Property {#2911
#dao: null
#name: "navigation_relation"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_relation"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_tabindex" => Pimcore\Model\Property {#2910
#dao: null
#name: "navigation_tabindex"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_tabindex"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_target" => Pimcore\Model\Property {#2909
#dao: null
#name: "navigation_target"
#data: null
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_target"
data: null
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
"navigation_title" => Pimcore\Model\Property {#2908
#dao: null
#name: "navigation_title"
#data: ""
#type: "text"
#ctype: "document"
#cpath: null
#cid: 7375
#inheritable: false
#inherited: false
name: "navigation_title"
data: ""
type: "text"
ctype: "document"
cpath: null
cid: 7375
inheritable: false
inherited: false
}
]
#children: []
#hasChildren: []
#siblings: []
#hasSiblings: []
#locked: null
#versionCount: 29
#controller: "App\Controller\ContentController::contentAction"
#template: null
#editables: [
"activateNavigation" => Pimcore\Model\Document\Editable\Checkbox {#4046
#dao: null
#config: []
#name: "activateNavigation"
#realName: "activateNavigation"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#value: false
config: []
name: "activateNavigation"
realName: "activateNavigation"
documentId: 7375
document: Pimcore\Model\Document\Page {#2950}
editmode: false
inherited: false
inDialogBox: null
value: false
}
"content" => Pimcore\Model\Document\Editable\Areablock {#4042
#dao: null
#config: [
"allowed" => [
"demi-event-list"
"demi-event-teaser-grid"
"demi-event-archive"
"demi-infrastructure-list"
"demi-infrastructure-teaser-grid"
"demi-destinationpackage-list"
"demi-house-package-master-self-assign-list"
"demi-house-package-container-list"
"demi-additionalservice-list"
"demi-merch-shop-list"
"portal-engine-teaser-cta"
"portal-engine-statistics"
"portal-engine-wysiwyg"
"portal-engine-teasers"
"media-album"
"media-tile-gallery"
"form-direct-inquiry"
"teaser-tour-row"
"glaciervine-facts"
"media-gallery"
"teaser-offer"
"content-iframe"
"media-img-text-slide-rotating"
"content-accordion"
"teaser-grid"
"content-wysiwyg"
"content-wysiwyg-media"
"teaser-top-offer"
"content-tosc5"
"content-timeline"
"media-logos"
"content-link-list"
"content-social-embed"
"content-quote"
"content-text-slider"
"teaser-experience-slider"
"content-download"
"media-img-text-slide"
"content-html"
"media-video"
"media-video-text-slide"
"teaser-img-slider"
"content-hotspot"
]
"group" => [
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"content-iframe"
"content-accordion"
"content-wysiwyg"
"content-wysiwyg-media"
"content-tosc5"
"content-timeline"
"content-link-list"
"content-social-embed"
"content-quote"
"content-text-slider"
"content-download"
"content-html"
"content-hotspot"
]
"Demi" => [
"demi-event-list"
"demi-event-teaser-grid"
"demi-event-archive"
"demi-infrastructure-list"
"demi-infrastructure-teaser-grid"
"demi-destinationpackage-list"
"demi-house-package-master-self-assign-list"
"demi-house-package-container-list"
"demi-additionalservice-list"
"demi-merch-shop-list"
]
"Form" => [
"form-direct-inquiry"
]
"Glaciervine" => [
"glaciervine-facts"
]
"Media" => [
"media-album"
"media-tile-gallery"
"media-gallery"
"media-img-text-slide-rotating"
"media-logos"
"media-img-text-slide"
"media-video"
"media-video-text-slide"
]
"Portal" => [
"portal-engine-teaser-cta"
"portal-engine-statistics"
"portal-engine-wysiwyg"
"portal-engine-teasers"
]
"Teaser" => [
"teaser-tour-row"
"teaser-offer"
"teaser-grid"
"teaser-top-offer"
"teaser-experience-slider"
"teaser-img-slider"
]
]
"globalParams" => [
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]
"limits" => [
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"teaser-experience-slider" => 2
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"teaser-offer" => 3
"teaser-top-offer" => 1
"landingpage-inquiry" => 1
"media-img-text-slide-rotating" => 3
"teaser-list-bus-travel" => 1
"teaser-list-young-styria-accommodation" => 1
"teaser-list-young-styria-infrastructure" => 1
"teaser-list-package" => 1
"teaser-list-convention-partner" => 1
"teaser-list-convention-incentive" => 1
"demi-infrastructure-list" => 1
]
"types" => [
[
"name" => "Demi Event List"
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"type" => "demi-event-list"
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]
[
"name" => "Demi Event Teaser Grid"
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"icon" => null
"limit" => null
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]
[
"name" => "Demi Event Archive"
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]
[
"name" => "Demi Infrastructure List"
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]
[
"name" => "Demi Infrastructure Teaser Grid"
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"icon" => null
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"sortIndex" => 4
]
[
"name" => "Demi Destination Package List"
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"type" => "demi-destinationpackage-list"
"icon" => null
"limit" => null
"needsReload" => false
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"sortIndex" => 5
]
[
"name" => "Demi House Package Master Self Assign List"
"description" => ""
"type" => "demi-house-package-master-self-assign-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 6
]
[
"name" => "Demi House Package Container List"
"description" => ""
"type" => "demi-house-package-container-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 7
]
[
"name" => "Demi AddtionalService List"
"description" => ""
"type" => "demi-additionalservice-list"
"icon" => null
"limit" => null
"needsReload" => false
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"sortIndex" => 8
]
[
"name" => "Demi Merchandise Shop List"
"description" => ""
"type" => "demi-merch-shop-list"
"icon" => null
"limit" => null
"needsReload" => false
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"sortIndex" => 9
]
[
"name" => "Teaser CTA"
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"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/edit_image.svg"
"limit" => null
"needsReload" => true
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]
[
"name" => "Statistics"
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"type" => "portal-engine-statistics"
"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/bar_chart.svg"
"limit" => null
"needsReload" => false
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"sortIndex" => 11
]
[
"name" => "Wysiwyg"
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"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/wysiwyg.svg"
"limit" => null
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"sortIndex" => 12
]
[
"name" => "Teasers"
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"type" => "portal-engine-teasers"
"icon" => "/bundles/pimcoreadmin/img/flat-color-icons/edit_image.svg"
"limit" => null
"needsReload" => false
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"sortIndex" => 13
]
[
"name" => "Album"
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"type" => "media-album"
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"limit" => null
"needsReload" => false
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"sortIndex" => 14
]
[
"name" => "Tile Gallery"
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"icon" => null
"limit" => 1
"needsReload" => false
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"sortIndex" => 15
]
[
"name" => "Direct Inquiry"
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"type" => "form-direct-inquiry"
"icon" => null
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"sortIndex" => 16
]
[
"name" => "Tour Teaser Row"
"description" => ""
"type" => "teaser-tour-row"
"icon" => null
"limit" => 1
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 17
]
[
"name" => "Facts"
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"type" => "glaciervine-facts"
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"needsReload" => false
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"sortIndex" => 18
]
[
"name" => "Gallery"
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"type" => "media-gallery"
"icon" => null
"limit" => 2
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"sortIndex" => 19
]
[
"name" => "Offer Teaser"
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"icon" => null
"limit" => 3
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"sortIndex" => 20
]
[
"name" => "Iframe"
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"type" => "content-iframe"
"icon" => null
"limit" => null
"needsReload" => false
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"sortIndex" => 21
]
[
"name" => "Img-Text Slide rotating"
"description" => ""
"type" => "media-img-text-slide-rotating"
"icon" => null
"limit" => 3
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"sortIndex" => 22
]
[
"name" => "Accordion"
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"icon" => null
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"needsReload" => false
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"sortIndex" => 23
]
[
"name" => "Teaser Grid"
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"sortIndex" => 24
]
[
"name" => "Wysiwyg"
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"icon" => null
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"needsReload" => false
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]
[
"name" => "Wysiwyg + Media"
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"icon" => null
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"sortIndex" => 26
]
[
"name" => "TopOffer Teaser"
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]
[
"name" => "Tosc 5"
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]
[
"name" => "Timeline"
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]
[
"name" => "Logos"
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"sortIndex" => 30
]
[
"name" => "Link List"
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"limit" => null
"needsReload" => false
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"sortIndex" => 31
]
[
"name" => "Social Embed"
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"sortIndex" => 32
]
[
"name" => "Qoute"
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]
[
"name" => "Text Slider"
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"sortIndex" => 34
]
[
"name" => "Experience Teaser Slider"
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"type" => "teaser-experience-slider"
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"sortIndex" => 35
]
[
"name" => "Download"
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"sortIndex" => 36
]
[
"name" => "Img-Text Slide"
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]
[
"name" => "HTML"
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]
[
"name" => "Video"
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]
[
"name" => "Video-Text Slide"
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"icon" => null
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"sortIndex" => 40
]
[
"name" => "Img Teaser Slider"
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"type" => "teaser-img-slider"
"icon" => null
"limit" => 2
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"sortIndex" => 41
]
[
"name" => "Hotspot"
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"icon" => null
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"sortIndex" => 42
]
]
"limit" => 1000000
"blockStateStack" => "[{"blocks":[],"indexes":[]}]"
]
#name: "content"
#realName: "content"
-parentBlockNames: []
#documentId: 7375
#document: Pimcore\Model\Document\Page {#2950}
#editmode: false
#inherited: false
#inDialogBox: null
-editableDefinitionCollector: null
#indices: [
[
"key" => "1"
"type" => "teaser-grid"
"hidden" => false
]
]
#current: 0
#currentIndex: [
"key" => "1"
"type" => "teaser-grid"
"hidden" => false
]
#blockStarted: false
#brickTypeUsageCounter: [
"teaser-grid" => 1
]
config: [
"allowed" => [
"demi-event-list"
"demi-event-teaser-grid"
"demi-event-archive"
"demi-infrastructure-list"
"demi-infrastructure-teaser-grid"
"demi-destinationpackage-list"
"demi-house-package-master-self-assign-list"
"demi-house-package-container-list"
"demi-additionalservice-list"
"demi-merch-shop-list"
"portal-engine-teaser-cta"
"portal-engine-statistics"
"portal-engine-wysiwyg"
"portal-engine-teasers"
"media-album"
"media-tile-gallery"
"form-direct-inquiry"
"teaser-tour-row"
"glaciervine-facts"
"media-gallery"
"teaser-offer"
"content-iframe"
"media-img-text-slide-rotating"
"content-accordion"
"teaser-grid"
"content-wysiwyg"
"content-wysiwyg-media"
"teaser-top-offer"
"content-tosc5"
"content-timeline"
"media-logos"
"content-link-list"
"content-social-embed"
"content-quote"
"content-text-slider"
"teaser-experience-slider"
"content-download"
"media-img-text-slide"
"content-html"
"media-video"
"media-video-text-slide"
"teaser-img-slider"
"content-hotspot"
]
"group" => [
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"content-accordion"
"content-wysiwyg"
"content-wysiwyg-media"
"content-tosc5"
"content-timeline"
"content-link-list"
"content-social-embed"
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"content-hotspot"
]
"Demi" => [
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"demi-event-teaser-grid"
"demi-event-archive"
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"demi-infrastructure-teaser-grid"
"demi-destinationpackage-list"
"demi-house-package-master-self-assign-list"
"demi-house-package-container-list"
"demi-additionalservice-list"
"demi-merch-shop-list"
]
"Form" => [
"form-direct-inquiry"
]
"Glaciervine" => [
"glaciervine-facts"
]
"Media" => [
"media-album"
"media-tile-gallery"
"media-gallery"
"media-img-text-slide-rotating"
"media-logos"
"media-img-text-slide"
"media-video"
"media-video-text-slide"
]
"Portal" => [
"portal-engine-teaser-cta"
"portal-engine-statistics"
"portal-engine-wysiwyg"
"portal-engine-teasers"
]
"Teaser" => [
"teaser-tour-row"
"teaser-offer"
"teaser-grid"
"teaser-top-offer"
"teaser-experience-slider"
"teaser-img-slider"
]
]
"globalParams" => [
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]
"limits" => [
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"media-video" => 1
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"teaser-experience-slider" => 2
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"teaser-tour-row" => 1
"teaser-offer" => 3
"teaser-top-offer" => 1
"landingpage-inquiry" => 1
"media-img-text-slide-rotating" => 3
"teaser-list-bus-travel" => 1
"teaser-list-young-styria-accommodation" => 1
"teaser-list-young-styria-infrastructure" => 1
"teaser-list-package" => 1
"teaser-list-convention-partner" => 1
"teaser-list-convention-incentive" => 1
"demi-infrastructure-list" => 1
]
"types" => [
[
"name" => "Demi Event List"
"description" => ""
"type" => "demi-event-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 0
]
[
"name" => "Demi Event Teaser Grid"
"description" => ""
"type" => "demi-event-teaser-grid"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 1
]
[
"name" => "Demi Event Archive"
"description" => ""
"type" => "demi-event-archive"
"icon" => null
"limit" => null
"needsReload" => false
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"sortIndex" => 2
]
[
"name" => "Demi Infrastructure List"
"description" => ""
"type" => "demi-infrastructure-list"
"icon" => null
"limit" => 1
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 3
]
[
"name" => "Demi Infrastructure Teaser Grid"
"description" => ""
"type" => "demi-infrastructure-teaser-grid"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 4
]
[
"name" => "Demi Destination Package List"
"description" => ""
"type" => "demi-destinationpackage-list"
"icon" => null
"limit" => null
"needsReload" => false
"hasDialogBoxConfiguration" => false
"sortIndex" => 5
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<p>Steiermark Tourismus ist als Tourismusorganisation des Landes Steiermark für die Durchführung von <a href="/steiermark.com/de/B2B/Service-fuer-Tourismuspartner/Marketing" pimcore_id="7444" pimcore_type="document">Marketingmaßnahmen</a> auf nationalen und internationalen Herkunftsmärkten sowie für die Entwicklung des <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Markencontents</a> zuständig. Seit 1. Jänner 2022 ist Steiermark Tourismus um den neuen Aufgabenbereich <a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a> vergrößert. Ziel der Erweiterung ist es, eine Koordination sowie eine einheitliche Strategie für das regionale Standortmarketing der Steiermark gewährleisten zu können. </p>\n
\n
<p>Das Unternehmen heißt Steirische Tourismus und Standortmarketing GmbH- STG. </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong>Steiermark Tourismus </strong></span></p>\n
\n
<p>Das Unternehmen ist hauptverantwortlich für die Führung und Weiterentwicklung der touristischen <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark" pimcore_id="7376" pimcore_type="document">Marke Steiermark</a>. Die strategische Ausrichtung des Unternehmens wie auch die Führung der Dachmarke erfordern die laufende Beobachtung und Berücksichtigung der gesellschaftlichen Trends sowie der Marktentwicklungen, um auf Veränderungen rasch und adäquat reagieren zu können. </p>\n
\n
<p>Ziel ist es mit passenden Angeboten in den vier <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Erlebnisfelder" pimcore_id="8082" pimcore_type="document">Erlebnisfeldern</a> der vier Landschaftsräume in allen vier Jahreszeiten vor allem zwei definierte <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Zielgruppen</a> zu begeistern und so die Bekanntheit und Begehrtheit der Marke Steiermark zu steigern. </p>\n
\n
<p>Spannung und viel internationale Aufmerksamkeit versprechen darüber hinaus die hochkarätigen Veranstaltungen vom Nightrace in Schladming bis zur Formel 1 am Red Bull Ring.</p>\n
\n
<p><strong>Die vier Erlebnisfelder:</strong> Aktiv sein in der Natur | Der Gesundheit zuliebe | Kulinarik erleben | Neugierig auf Kultur. </p>\n
\n
<p><strong>Die vier Landschaftsräume der Steiermark: </strong>Berge, Almen, Seen & Wälder | Städte & Dörfer | Thermalwasser & Quellwasser | Wein & Gärten. </p>\n
\n
<p>Die <strong>zwei Zielgruppen </strong>nach der Zielgruppen-Segmentation des Sinus-Instituts: Familie Neumaier (adaptiv-pragmatisch) und Ehepaar Eschenbach (liberal-intellektuell).</p>\n
\n
<p>Die in den <strong>vier Erlebnisfeldern entwickelten „<a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Geschaeftsfelder-im-Tourismus/Markenleitprodukte" pimcore_id="8083" pimcore_type="document">Leitprodukte</a>“ </strong>sind das jeweilige Aushängeschild, um so die größte Strahlkraft entwickeln zu können. </p>\n
\n
<p>• Die Wanderroute „Vom Gletscher zum Wein“</p>\n
\n
<p>• Murradweg, Ennsradweg sowie die „Weinland Steiermark Radtour“</p>\n
\n
<p>• „Grünkraft Steiermark“</p>\n
\n
<p>• „Kulturgenuss im Grünen“</p>\n
\n
<p>• Ein kulinarisches Leitprodukt ist in Entstehung.</p>\n
\n
<p><strong>Die Märkte im Marketing:</strong> AT | DE | CZ | HU | PL | NL </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong><a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a></strong></span></p>\n
\n
<p>Den globalen Veränderungen entsprechend (Globalisierung, Fachkräftemangel, Digitalisierung) wird die Sichtbarkeit und die Kommunikationskraft einer Region immer wichtiger. Nur durch eine neue und durchgängige Kommunikationsstrategie kann es gelingen, mehr Fachkräfte, Investoren, Unternehmen, Studenten, Lehrlinge, Journalisten etc. für die Steiermark zu begeistern. Das wesentlich touristisch geprägte Bild wird daher in Zukunft etwa um die Bereiche Wirtschaft und Arbeit, Wissenschaft und Forschung sowie Kultur erweitert.</p>\n
\n
<p>In einem ersten Schritt wurde 2022 die Dachmarke Steiermark erarbeitet. Weitere Projekte sind u.a. <a href="/standort/de/Standortpräsentation" pimcore_id="23907" pimcore_type="document">Standortpräsentationen</a>, <a href="/standort/de/Standortfilm" pimcore_id="23906" pimcore_type="document">Standortfilm</a>, Einbindung der Stakeholder, Erschließung neuer Kommunikationskanäle, Kooperationen oder Employer Branding. </p>\n
\n
<p> </p>\n
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<p>Steiermark Tourismus ist als Tourismusorganisation des Landes Steiermark für die Durchführung von <a href="/steiermark.com/de/B2B/Service-fuer-Tourismuspartner/Marketing" pimcore_id="7444" pimcore_type="document">Marketingmaßnahmen</a> auf nationalen und internationalen Herkunftsmärkten sowie für die Entwicklung des <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Markencontents</a> zuständig. Seit 1. Jänner 2022 ist Steiermark Tourismus um den neuen Aufgabenbereich <a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a> vergrößert. Ziel der Erweiterung ist es, eine Koordination sowie eine einheitliche Strategie für das regionale Standortmarketing der Steiermark gewährleisten zu können. </p>\n
\n
<p>Das Unternehmen heißt Steirische Tourismus und Standortmarketing GmbH- STG. </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong>Steiermark Tourismus </strong></span></p>\n
\n
<p>Das Unternehmen ist hauptverantwortlich für die Führung und Weiterentwicklung der touristischen <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark" pimcore_id="7376" pimcore_type="document">Marke Steiermark</a>. Die strategische Ausrichtung des Unternehmens wie auch die Führung der Dachmarke erfordern die laufende Beobachtung und Berücksichtigung der gesellschaftlichen Trends sowie der Marktentwicklungen, um auf Veränderungen rasch und adäquat reagieren zu können. </p>\n
\n
<p>Ziel ist es mit passenden Angeboten in den vier <a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Erlebnisfelder" pimcore_id="8082" pimcore_type="document">Erlebnisfeldern</a> der vier Landschaftsräume in allen vier Jahreszeiten vor allem zwei definierte <a href="/steiermark.com/de/B2B/Unternehmen/Content-Strategie" pimcore_id="7408" pimcore_type="document">Zielgruppen</a> zu begeistern und so die Bekanntheit und Begehrtheit der Marke Steiermark zu steigern. </p>\n
\n
<p>Spannung und viel internationale Aufmerksamkeit versprechen darüber hinaus die hochkarätigen Veranstaltungen vom Nightrace in Schladming bis zur Formel 1 am Red Bull Ring.</p>\n
\n
<p><strong>Die vier Erlebnisfelder:</strong> Aktiv sein in der Natur | Der Gesundheit zuliebe | Kulinarik erleben | Neugierig auf Kultur. </p>\n
\n
<p><strong>Die vier Landschaftsräume der Steiermark: </strong>Berge, Almen, Seen & Wälder | Städte & Dörfer | Thermalwasser & Quellwasser | Wein & Gärten. </p>\n
\n
<p>Die <strong>zwei Zielgruppen </strong>nach der Zielgruppen-Segmentation des Sinus-Instituts: Familie Neumaier (adaptiv-pragmatisch) und Ehepaar Eschenbach (liberal-intellektuell).</p>\n
\n
<p>Die in den <strong>vier Erlebnisfeldern entwickelten „<a href="/steiermark.com/de/B2B/Die-Marke-Steiermark/Geschaeftsfelder-im-Tourismus/Markenleitprodukte" pimcore_id="8083" pimcore_type="document">Leitprodukte</a>“ </strong>sind das jeweilige Aushängeschild, um so die größte Strahlkraft entwickeln zu können. </p>\n
\n
<p>• Die Wanderroute „Vom Gletscher zum Wein“</p>\n
\n
<p>• Murradweg, Ennsradweg sowie die „Weinland Steiermark Radtour“</p>\n
\n
<p>• „Grünkraft Steiermark“</p>\n
\n
<p>• „Kulturgenuss im Grünen“</p>\n
\n
<p>• Ein kulinarisches Leitprodukt ist in Entstehung.</p>\n
\n
<p><strong>Die Märkte im Marketing:</strong> AT | DE | CZ | HU | PL | NL </p>\n
\n
<p> </p>\n
\n
<p><span style="font-size:16px"><strong><a href="/standort" pimcore_id="12118" pimcore_type="document">Standortmarketing</a></strong></span></p>\n
\n
<p>Den globalen Veränderungen entsprechend (Globalisierung, Fachkräftemangel, Digitalisierung) wird die Sichtbarkeit und die Kommunikationskraft einer Region immer wichtiger. Nur durch eine neue und durchgängige Kommunikationsstrategie kann es gelingen, mehr Fachkräfte, Investoren, Unternehmen, Studenten, Lehrlinge, Journalisten etc. für die Steiermark zu begeistern. Das wesentlich touristisch geprägte Bild wird daher in Zukunft etwa um die Bereiche Wirtschaft und Arbeit, Wissenschaft und Forschung sowie Kultur erweitert.</p>\n
\n
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\n
<p> </p>\n
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